Monday, August 30, 2010

Marchman Act Blog: Tobacco companies are reaching out to kids via YouTube, study says

Tobacco advertising are strictly regulated on TV, and portrayals of smoking in movies continue to decline. Where can tobacco companies go to get their brands and products in front of kids?

YouTube, of course.

And apparently they are, according to a study published online Thursday by the journal Tobacco Control. Researchers from New Zealand identified the 163 most popular and relevant YouTube videos linked to five global cigarette brands – Marlboro, L&M, Benson and Hedges, Winston and Mild Seven. They found that 71% were pro-tobacco, compared with 4% that were anti-tobacco. (The rest were either neutral, contained a mixture of positive and negative messages or had no clear message about tobacco whatsoever.)

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