Monday, September 20, 2010

Marchman Act Blog: 'Media Detective' Reduces Kids' Susceptibility to Alcohol and Tobacco Ads

Teaching even young children to think critically about alcohol and tobacco advertising may reduce their risk for using either substance in the future, ScienceDaily reported Aug. 24.

In a study conducted by Innovation Research Training, Inc., of North Carolina, about 700 third to fifth graders were randomly assigned to participate in "Media Detective," a two-week course designed to boost critical thinking skills with regard to advertising, or to a waiting list.
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