Thursday, October 14, 2010

Marchman Act Blog: New Name and Celebrity Spokesperson for The Partnership

The Partnership for a Drug-Free America has a new name and a new spokesperson in actress Melissa Gilbert, the Associated Press reported Oct. 7.

The nonprofit anti-drug organization has rebranded itself as The Partnership at Drugfree.org. According to its president, Steve Pasierb, it did so to avoid past misconceptions that it was run by the government or that its main purpose was to advocate on drug policy.

Long associated with the ad campaign, "This is your brain on drugs," the Partnership hopes its new name will help parents see the organization as more than a source of prevention messages.
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