Monday, October 18, 2010

Marchman Act Blog: Plain Packaging Snuffs Out Cigarette 'Cool' Factor for Teens

A New Zealand study found removing enticing logos and colors from cigarette packages significantly reduced their appeal among teens, the Australian Associated Press reported Oct. 7.

The study was presented at the 2010 Asia Pacific Conference on Tobacco and Health and has been submitted for publication in a scholarly journal. University of Auckland researcher Lisa Webb showed 80 students aged 14 to 16 commercial cigarette packs and packs depicting only graphic warnings and the manufacturer’s name. The latter were developed as part of an Australian campaign that would require plain packaging on all cigarettes by July 2011.
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